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BCCHardwareMany enthusiasts build incredible computers that have large, expensive motherboard, fast processors, tons of RAM and one or more graphics cards. The truth is, the enthusiast makes up for only a small fraction of computer hardware sales around the world. Standard components sell to OEM PC manufactures in the 100,000's of units, where other specialty motherboards sell 10,000's of units. The same is true of high-end graphics cards. I know many people who have 7x00 series graphics cards from nVidia but I know of no one personally who has dropped their wad of cash on an 8800Ultra.